Robert Ambrogi has written the first of two articles on social networking for lawyers for law.com’s Legal Technology News. In the first, Social Networking May Pay Off in the End he starts off by saying that “social networking web sites are just glorified directories”. However, he clearly doesn’t believe that – glorified Rolodexes maybe. The article looks at “how to” on LinkedIn, Facebook and Plaxo. The latter, which may not be familiar to many, he describes as having developed into “a multifaceted tool for managing, tracking and networking with contacts across multiple platforms”.

His conclusion is that “Of the three, LinkedIn is the stronger marketing tool. Facebook is a fun way to keep in contact with your circle of friends and colleagues. Plaxo is a sure route to maintaining your contacts over the long haul.”

Looking forward to the next instalment.

In a ramshackle but extremely interesting video interview, Robert Scoble of Scobleizer fame quizzes Kevin O’Keefe of Lexblog on the benefits of blogging and social networking for lawyers. Kevin is the world’s foremost champion of why real lawyers should (inter alia) blog.