Month: September 2009
Never mind the content … (2)
Paul Graham, an essayist and successful entrepreneur, pens a very interesting piece on Post-Medium Publishing which is worth reading in full (hat tip John Naughton). He opens: consumers never really were paying for content, and publishers weren’t really selling it either. If the content was what they were selling, why has the price of books […]
Meta keywords are a waste of time
Google has finally officially confirmed what the SEO community has known for years: it “disregards keyword metatags completely. They simply don’t have any effect in our search ranking”. So, don’t waste any more time on them and don’t be impressed by anyone who suggests they matter (including would-be plaintiffs). Meta descriptions, on the other hand, […]
Social business design
“Social business design” is a term you’ve probably not encountered before. I was introduced to it last evening by social computing expert and entrepreneur Lee Bryant at Headshift where I attended an event to explore the themes covered in the report Social Networking for the Legal Profession authored by him with Penny Edwards. I don’t […]
Search engine optimisation – a holistic approach
First Published in the Internet Newsletter for Lawyers, September 2009. Most users don’t look past the first two or three pages of results returned by a search engine, so understanding and implementing search engine optimisation (SEO) is critical. SEO is the process of improving the volume or quality of traffic to a website from search […]
