Nicholas Carr’s article IT Doesn’t Matter, originally published in the Harvard Business Review in May 2003 and reproduced on his Rough Type blog, caused quite a stir. His argument, expanded in the 2004 book Does IT Matter?, can be summarised through these excerpts:
You only gain an edge over rivals by having or doing something that they can’t have or do. By now, the core functions of IT – data storage, data processing, and data transport – have become available and affordable to all. Their very power and presence have begun to transform them from potentially strategic resources into commodity factors of production. They are becoming costs of doing business that must be paid by all but provide distinction to none.
… For a brief period, as they were being built into the infrastructure of commerce, all these technologies opened opportunities for forward-looking companies to gain real advantages. But as their availability increased and their cost decreased – as they became ubiquitous – they became commodity inputs. From a strategic standpoint, they became invisible; they no longer mattered. That is exactly what is happening to information technology today, and the implications for corporate IT management are profound.
… The arrival of the Internet has accelerated the commoditization of IT by providing a perfect delivery channel for generic applications. More and more, companies will fulfill their IT requirements simply by purchasing fee-based “Web services” from third parties – similar to the way they currently buy electric power or telecommunications services.
… Every year, businesses purchase more than 100 million PCs, most of which replace older models. Yet the vast majority of workers who use PCs rely on only a few simple applications – word processing, spreadsheets, e-mail, and Web browsing. These applications have been technologically mature for years; they require only a fraction of the computing power provided by today’s microprocessors. Nevertheless, companies continue to roll out across-the-board hardware and software upgrades.
… IT management should, frankly, become boring. The key to success, for the vast majority of companies, is no longer to seek advantage aggressively but to manage costs and risks meticulously. If, like many executives, you’ve begun to take a more defensive posture toward IT in the last two years, spending more frugally and thinking more pragmatically, you’re already on the right course. The challenge will be to maintain that discipline when the business cycle strengthens and the chorus of hype about IT’s strategic value rises anew.
Rough Type is highly recommended for anyone with a keen interest in the business and cultural implications of information technology.
A few picks from recent posts:
In praise of the parasitic blogger:
I like to think of the blogosphere as a vast, earth-engirdling digestive track, breaking down the news of the day into ever finer particles of meaning (and ever more concentrated toxins). Another word for “parasitic,” in this context, is “critical.” Blogging is at its essence a critical form, a means of recycling other writings to ensure that every nutritional molecule, whether real or imagined, is fully consumed. To be called a literary parasite is no insult. It’s a compliment.
Seven rules for corporate blogging:
People blogging on behalf of their employers don’t need to wear suits, but they should wear clothes. Independent bloggers can afford to blog “naked.” Corporate bloggers can’t.
Like it or not, Web 2.0, like Web 1.0, is amoral. It’s a set of technologies – a machine, not a Machine – that alters the forms and economics of production and consumption. It doesn’t care whether its consequences are good or bad. It doesn’t care whether it brings us to a higher consciousness or a lower one. It doesn’t care whether it burnishes our culture or dulls it. It doesn’t care whether it leads us into a golden age or a dark one. So let’s can the millenialist rhetoric and see the thing for what it is, not what we wish it would be.
