I’m surprised how many bloggers don’t link prominently to their site feed. Here are some possible reasons:

Don’t know what a site feed is

Here is a brief primer.

Don’t have one

Yes you do! All blogging services produce a site feed as standard. In Blogger you may need to activate it. Go to Settings – Site Feed.

Don’t know how to link to it

In Blogger, first get the URL of your feed from Settings – Site Feed. It will usually be in the form http://yoursubdomain.blogspot.com/atom.xml (an Atom feed). Click the Template tab and add a link in your siderbar to the feed URL. Blogger provides detailed Help on adding links.

Almost all WordPress themes include a link to your site feed, but this may not be in a prominent position. First establish the URL for the feed by clicking on the link. It will usually be in the form http://yoursubdomain.wordpress.com/feed/ (an RSS 2.0 feed).You can then add a more prominent link by adding the URL to your Blogroll. Call it “RSS 2.0 site feed” and assign it to a new Site Feed category rather than the Blogroll category and you’ll get a new Site Feed heading in your sidebar with your link beneath.