The Key is a site managed by the Patent Office as part of a campaign to make businesses more aware of the benefits of protecting their intellectual assets and to prevent them incurring unnecessary costs. The campaign is supported by the Chartered Institute of Patent Agents (CIPA) and the Institute of Trade Mark Attorneys (ITMA). In addition to the free information on the site, on registration visitors receive a pack of free information, details of seminars and events in their area, the opportunity to ask questions and access to news, views and case studies about intellectual assets.