Internet: Trade mark not abused by meta tag and search ads

The Court of Appeal ruled on 3 March that recruitment site totaljobs.com had not infringed a trade mark that had been used as a meta tag in the source code of totaljobs’ web site and in paid adverts on search engines. Recruitment agency Reed Executive plc sued publishers Reed Business Information Ltd and others (including totaljobs), which had moved into the on-line recruitment market with the totaljobs.com venture. The site used the Reed mark among the names and logos in the site’s copyright notice and also as a meta tag for the site.

OUT-Law.com news story

Reed Executive v. Reed Business Information [2004] EWCA (Civ) 159